In my recent tete-a-tete with a potential client, it dawned on me that they had never received comprehensive reports on their advertising efforts: demographics, gender breakdown, conversion performance for each campaign, ROAS, and more. This realization sparked my inspiration to create this article.
Have you ever pondered the hidden magic of Google Ads reports? Immerse yourself in our guide, filled with ideas and a few practical examples you can implement today. "Why bother with Google Ads reports?" you ask? Let's embark on an expedition through this guide, unveiling the potential of Google Ads.
Sea of Data! Google Ads reports are your secret stash of information beyond the dashboard. Anything you want to know about your account, Google tracks and presents it in a current report. Stats Comparison Bliss! Comparing statistics is easy. Location data with day and hour data? Certainly! No more guessing between tabs; Google allows you to plug in and play with all the data you desire. Farewell to Spreadsheet Chaos! Bid farewell to strained eyes while viewing spreadsheet reports! Google offers various types of reports—tables, line charts, histograms, pie charts, or scatter plots. Automate with Scheduled Reporting! Are you a busy person? So are we. Use scheduled reports to automate the delivery of reports. No need to manually log in every time you manage your account. Inbox delivery, anyone? Harmonious Account Overview! Google reports consolidate all your data in one place, providing a clear overview of trends and hidden information. Say goodbye to dashboard limitations.
There are two paths to creating reports in Google Ads Manager! Choose "Reports" from the dropdown list or create reports using the "Predefined reports (dimensions)" option. Google has over 50 predefined reports - just a click away from being yours in less than a second! Reports abound! Choose the chart type that suits your tasks - after all, it's a canvas that can be painted anew at any moment.
Our Standard Reports (Dimensions)Google Ads Report #1: Basic > Campaign For a quick dive into campaign-to-campaign information, this report is your starting point. Google will present all campaigns in columns, inviting you to sort and discover which ones matter most to you. Make amazing discoveries; perhaps one campaign shows the most conversions, while another boasts a higher conversion rate or a lower cost per conversion. Dive into this treasure chest to understand where your money is spent most effectively. Google Ads Report #2: Time > Day of the Week For a panoramic view of your account and understanding the most effective days, open the Day of the Week report. While similar information may exist at the campaign level or in campaign tools, this report is a great storyteller of your daily account efficiency. Quickly, you'll notice that Sunday shows the lowest number of conversions, the highest cost per conversion, and the modest conversion rate. Can we uncover the secret potential of Sundays? Google Ads Report #3: Extensions If extensions aren't your secret weapon in your ads yet, charge them up right now! Extensions are the magical ingredient for your Google ads, offering your audience additional information they crave. Check out the Extensions dropdown, where each extension awaits your consideration. Watch how specific extensions lift your ads, where they rank in your account, and other useful information. Which extension performs the best? Just click the filter to show them all and compare their power. Thanks for reading this material! Stay tuned for information on personalized reports.
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